MEDIA RELEASE: Accountants go digital
Tuesday, 11 October 2011
Public Accountant is the world's first accounting
magazine to feature hidden digital watermarking that enables
readers with smartphones and tablets to access additional
information in the form of videos, polls, websites and more, the
Institute of Public Accountants announced today.
The Institute said that it looks forward to providing readers
with a unique experience for Australian accountants in its
October/November magazine and subsequent editions. Nuance
Multimedia publishes Public Accountant on behalf of the
IPA and selected Digimarc because of its position as a world leader
in digital publishing technology.
The Institute's chief executive officer Andrew Conway said, "By
partnering with Nuance and Digimarc we will be able to provide our
readers with more than just words on a page. We now offer an
entirely interactive experience to satisfy today's need for
"Public Accountant is the first financial
services/accounting magazine in the world to utilise the Digimarc
technology and only the second magazine in Australia to do so. Our
22,000 members have previously indicated that they normally keep
Public Accountant in their technical libraries for
reference and this technology provides us with the ability to
update any information we may have in print by simply updating the
links associated with the pages during the life of each edition of
Digimarc works by enabling a smartphone or tablet to recognise
embedded watermarks in selected pages via the use of the free
Digimarc Discover application.
The Digimarc Discover application is available to download for
free from the iTunes Store or Android Market. The October/November
issue of Public Accountant is on sale now.
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