MEDIA RELEASE: Accountants go digital

Tuesday, 11 October 2011

Public Accountant is the world's first accounting magazine to feature hidden digital watermarking that enables readers with smartphones and tablets to access additional information in the form of videos, polls, websites and more, the Institute of Public Accountants announced today.

The Institute said that it looks forward to providing readers with a unique experience for Australian accountants in its October/November magazine and subsequent editions. Nuance Multimedia publishes Public Accountant on behalf of the IPA and selected Digimarc because of its position as a world leader in digital publishing technology.

The Institute's chief executive officer Andrew Conway said, "By partnering with Nuance and Digimarc we will be able to provide our readers with more than just words on a page. We now offer an entirely interactive experience to satisfy today's need for up-to-date information.

"Public Accountant is the first financial services/accounting magazine in the world to utilise the Digimarc technology and only the second magazine in Australia to do so. Our 22,000 members have previously indicated that they normally keep Public Accountant in their technical libraries for reference and this technology provides us with the ability to update any information we may have in print by simply updating the links associated with the pages during the life of each edition of the magazine."

Digimarc works by enabling a smartphone or tablet to recognise embedded watermarks in selected pages via the use of the free Digimarc Discover application.

The Digimarc Discover application is available to download for free from the iTunes Store or Android Market. The October/November issue of Public Accountant is on sale now.

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