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Ensure you directly
answer the question(s) and address all
tasks.
It is quite acceptable and indeed often essential that you draw on
other evidence or matters which support your point of view, but you
should not do so without addressing the underlying question.
In fact, if you do not address the underlying question, all other
evidence may be considered irrelevant.
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Very little within our profession or
the world of commerce is concise or definitive; meaning
it is unwise to offer generalizations
or to be excessively pedantic.
For example: It would be unwise to state that "A reduction in the
rate of company tax will never successfully lead to an increase in
business activity."
It is far better to say: "Evidence from policies adopted in
countries A and B during the late 1990s where corporate tax
reductions of 15% and 25% had no material effect on the levels of
economic activity seem to suggest that there is not a strong
relationship between the two."
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Consider both sides of a
proposition.
For example: Discuss both the positive and negative aspects of the
protection of the term "accountant" before presenting your own
reasoning and reaching a conclusion.
For example: Consider both the benefits and disadvantages of a
carbon tax before presenting your reasoning and a conclusion.
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Write as you would
speak.
Complex sentences and unusual words do not enhance an
argument. Keep things simple.