Group Executive Member Growth, Marketing, and Events
A strategic marketing leader with more than 25 years’ experience across the financial services sector. Catherine’s experience extends to all parts of the marketing and communications mix encompassing product marketing, communications, brand strategy, digital marketing, internal communications, loyalty programs and events. Catherine has worked for a range of businesses from not for profit through to multi-national corporations.
Catherine heads up the Member Growth, Marketing, and Events teams at the IPA and thoroughly enjoys leading teams of highly engaged and creative professionals. With the aim of driving membership growth and brand awareness, Catherine sets up her teams for success by providing an environment in which they can flourish.
Catherine has postgraduate qualifications in Direct Marketing and Communications, in addition to a Bachelor of Tourism and Hospitality Management.