Rapidly growing financial software company partners with renowned accounting body
Financial software company, myprosperity, has strategically partnered with The Institute of Public Accountants (IPA) to assist accountants to better service their clients.
The partnership, which joins one of the country’s oldest representative professional bodies with a relatively recent addition to the fintech scene, aims to help accountants implement technology into their practices to make them more efficient.
Chris Ridd, CEO of myprosperity, sees the partnership as an exciting opportunity for accountants as he believes there is a gap in the wealth advice space when it comes to personal finance.
“In a digitally-driven financial market, myprosperity helps accountants thrive by providing up to data, so they can get a real-time snapshot of their clients’ finances and provide informed advice. I think getting this data is something accountants struggle with and myprosperity is an elegant solution to this problem,” Chris Ridd said.
myprosperity automates data feeds from providers such as Class Super, Redbook, Yodlee, RP and the ASX to provide information about clients’ bank accounts, credit cards, home loans, real estate, insurances and superannuation.
The portal has functionality that is advantageous to accountants, including digital document signing, lead generation, uploading documents and receipts, and tagging tax items.
Upon being introduced to myprosperity, Andrew Conway, CEO of the Institute of Public Accountants was immediately aware of the potential that myprosperity had to transform the client/public accounting relationship.
“Having seen myprosperity in detail, I am convinced that it can power the transformation of the client/Public Accountant relationship. The ability to provide real time, bespoke information to clients on their personal financial position will greatly assist informed decisions and a much deeper relationship between public accountants and their clients,” said Mr Conway.