Executive General Manager, Membership and Growth
An experienced Marketing & Communications and Business Development professional, Catherine brings over 20 years’ experience in professional services, professional association, small business and government sectors to her role as Executive General Manager, Marketing & Partnerships.
She is responsible globally for the IPA brand and marketing, and leads a team of talented professionals and external agencies.
Her responsibilities also include the securing delivery of a large segment of non-subscription revenue for the IPA both locally and internationally, primarily through partnerships, sponsorships and major events. These key activities and revenue, in turn support the IPA member benefits programs and CPD opportunities for members.
In her role at the IPA, Catherine enjoys the opportunity to combine her passions - marketing and business development and supporting the small business sector.
Catherine's educational background covers postgraduate qualifications in Marketing through RMIT, in addition to her Bachelor of Business. (RMIT)